1
Campaign goal
Define your main goal. E.g., Raise awareness of heart disease, breast cancer, save the Rhinos, anything!2
Choose your day
What day will become your official Awareness day? Ideally pick a date that’s relevant to your campaign and not over saturated.3
Campaign slogan
Determine a short, succinct and memorable campaign slogan. The more interesting it is the better.4
Call to Actions
Determine what you action do you want people to take on the actual Awareness Day. E.g., Share content via social media, create a TicToc video, use a specific #tag.5
Channels
Determine how you will reach people. E.g., Your website, social influencers, partner databases, email broadcasts and advertising.6
Segments
Who will you ultimately be targeting? E.G., Policy makers, Doctors, patients and nurses.7
Segment message
s
What do you intend to say to the specific segments? Each person will require a different message and call to action.8
Target countries and languages
For your World Awareness Day to go global, you'll need to translate all your materials into the most spoken languages.9
Partners
Who will help you with your campaign and what specific actions will they take? What key suppliers do you have and what will they do?10
Creative assets
What assets do you need to create to promote your campaign? E.g., Social media graphics, videos, Tool-kits, influencer content and web banners.11
Activites
What specific activities will your organisation personally undertake? You can’t do everything yourself so choose wisely.12
Campaign infrastructure
What elements do you need to put in place to make sure you can deliver your campaign. E.g., Databases, email platforms, webinar accounts and social media channels.
